SEO - On-Site Rankings Factors and Off-Site Rankings Factors

I love doing charity work. I learn new SEO stuff. I’ll tell you why this is important in a minute.

I get to optimize really nice endeavours. Good people with great motives but need a bit of Internet marketing. This is the best way to get ethical (White Hat) SEO training.

Now, I really don’t want to be coming up with some crazy, elaborate, unpredictable off-site ranking factors manipulating link building abracadabra scheme, not for these nice people. I want my search engine optimizing activities to be a reflection of their values, and corporate image. I want to give them a really nice, clean, friendly, inviting, interesting, well put together, evolving web presentation and I want that everybody that visits this creation will have an enjoyable stay. That by the way, was Internet marketing 101. There's a massive movement of characters in today's bizzare SEOland that seem content to neglect (because it a Reverse Internet Marketing approach they are on but that's another story).

So I get to deploy the best optimized, interesting webpages within my capabilities. I need to do the SEO part as ethically as I can; it must adhere to the search engine quality content/SEO guidelines.

Note: This explanation of using the ethical search engine optimization rules excludes Google's and Yahoo's suggestions on how to acceptably manipulate their off-site raking factors. I like that MSNLIVEBINGLIVE thing because it suggests nothing of the sort.

Grey to Black Hat SEO now mostly focus on the Off-Site Ranking Factors

Manipulating off-site ranking factors is most often acomplished by implementing some sort of a link building strategy; to someway get links from off domain sources point to your stuff (or make it appear to be doing so).

Once upon a time, it was the volume of links amassed that equated to the web pages being merited importance. This concept quickly tumbled and crumbled because of the massive purge of link scheming over-manipulating the search engine. I took about 4 years to clear that up! Then additional off-site ranking factors became apparent based on the nature of the link page partners own content (by this time, even just one small paragraph of unique content became a mandatory requirement in dishing out importance); their content relevancy (which helped me form my theory on Anchor Congruency) and the webpages/sites own credibility.

Additional off-site considerations still keep factoring themselves into the 200+ other indicators of web page importance. As linking strategists somehow keep figuring out the next better way, the search engines are pretty much finished cleaning up last week’s dump grounds.

So now we got this new trend. Another frenzy that links up with their keyphrase link associates, non-stop dumping links off back and forth and in all kinds of innovative new methods. That’s the SEO big game of today and it doesn’t even work really well.

Networks of search engine manipulating link friends popped-up all over the globe and just grows exponentially.

The point is, that it seems like everything is out of whack again but, it’s not. Other ranking factors have evolved significantly over the course of pitiful SERP transitions.

White Hat SEO (ethical search engine optimization) focuses almost entirely on the On-Site Ranking Factors basically leaving external activities to do whatever they do. There is no hunger to search for off-site support. The concentration of SEO energy remains within each page.


OK. Reverse Internet Marketing is when you attract a qualified Internet visitor for the purpose of hoping a search engine driven click out. It's the art of getting business and giving it away to your keyphrase competitors. It's ...