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Saturday, March 6, 2010

Ethical SEO

There's tons of people babbling about using ethical SEO (White Hat SEO) rather than using Grey to Black Hat SEO search engine manipulation techniques. So, just to make things clearer: The difference depends on which search engine ranking strategy the optimizer employs; whether he (White Hat SEO) concentrates more on developing high quality important interesting unique content and maximizing on the on-site ranking factors (the optimizable web page components and the internal linking structure) or they (Grey to Black Hats) concentrate on manipulating the off-site ranking factors; any and all link building schemes aimed at artificially increasing the link popularity or apparent relevancy of a web page; Grey to Blacks - always going for the grand illusion.

So, to wrap this up quickly, on the one hand you have a highly skilled coding craftsman and innovative copy writer while on the other hand: the rest of the pile of search engine optimizers, somehow managing to perpetuate an ever twisting truth about their Ethical SEO capabilities.

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