Search Engine Optimization Expert

As I consider myself to be a search engine optimization expert I have been criticized many times for my seemingly boastful self-description. The fact is that I am a SEO expert because I safely optimize web sites and their web pages rank highly in the search engine results pages in competitively searched arenas.

I am an SEO expert because I need not seek externally for links to my content and I need not rediculously keyphrase-stuff the content. My web content in itself is sufficient to make the web pages perform well.

The easiest way to tell the difference between a search engine optimization expert and an expert search engine manipulator is the need for links. Crappy stuff is desperate for links because in itself it cannot compete against well-optimized web content. It needs to seek externally to empower the mediocre content.

An SEO expert utilizes the web elements that are in his control. I control everything on the web pages. If a web page is not performing to my standard I fix it. I need not go borrow or solicit for links. Soliciting and buying and trading links are the pitiful plights of the search engine manipulators.

Title Description Web Site Theme

Every web site promotion project first needs to establish a web site theme for itself. What is the Internet promotion all about. A web site theme is the combination of primary, secondary and auxialliary keyphrases that the web site intends to position highly in the search engine results pages. The website theme needs to be generously spread out over the web page's content.

As a website promotion project has a web site theme, each webpage has a web page theme. Within a web page, the theme is much more specific. For example, my overall theme includes SEO expert, Canadian web site promotion and Internet marketing ethics. I would have web pages featuring things like Internet marketing expertise, Canadian search engine optimization services and SEO ethics advocacy.

A web page's Title is probably the most important element in a web page theme. The Title of a web page must be clearly expressed as it is of incredible value to the search engine. Each web page has to have a unique Title. Titles should be as short as possible yet describe the basic things the web page is all about. A good Title for one of my web pages would be : Canadian Web Site Promotion Expert and SEO Expert.

The Meta Description of a web page must correlate with the Title. Each web page has to have a unique Description. Descriptions should contain at least two sentences and be crafted concisely. A good one for me would be : Fred Joly is a Canadian web site promotion expert and Internet marketing ethics advocate. His web site is a mishmash of sound SEO expertise forged from more than 14 years of web site promotion experience.

The Meta Keyphrases exactly match the theme established by the Title and Description of a web page. My favourite keyphrases are : SEO expert, Canadian web site promotion and Internet marketing service.

When the content of the web page also follows the established web page theme then you have a search engine optimized web page.

Simple eh.

Keywords Keyphrases Key Word Phrases

A few notes about keyphrases.

Keyphrases incorporate both keywords and keyword phrases and there exists one word phrases. Today's searcher is likely to search in phrase form rather than using one word. For example, this Internet marketing strategy is based on the primary keyphrase Canadian web site promotion. This is a specific search using four keywords.

Note, some of the secondary keyphrases in this web site promotion include: search engine optimization service, Internet marketing company and SEO expert. Auxilliary keyphrases include: Canadian SEO service, Internet marketing expert and Canadian search engine optimization company.

Grey Hat SEO

Search engine optimizers are divided into three classes : White Hat SEO, Grey Hat SEO and Black Hat SEO.

The search engines define their own guidelines themselves :

Google's Search Engine Optimization Guidelines

Yahoo's Search Engine Optimization Guidelines

MSN's Search Engine Optimization Guidelines

White Hats adhere explicitly to the search engine optimization guidelines and remain competitive in the search engine results pages. Black Hats cheat intentionally in order to attain high ranking web pages. Grey Hat SEOs are somewhere in the middle.

Now, White Hat search engine optimizers don't manipulate the content with keyphrase empowering in mind. Expert Black Hat SEOs are obsessed with keyphrases and Grey Hat SEO specialists find a balance between being both search engine and Internet visitor friendly.

Where Black Hats cloak and hide the stuff from the visitor that they want the search engine to find, the White Hat's motto is what you see is what you get. Again, the expert Grey Hats finds the tolerance's of ethical application in his SEOing.

Grey Hat search engine optimizers hone their talents to be razor-sharp as they are on the cutting-edge of Internet marketing.

Link Building Schemes

Link building schemes are designed to increase the importance of mediocre web content. Linking strategists create content that in itself is not sufficient enough to earn its own importance. They often resort to a variety of linking schemes to empower their content.

Swapping links is a common linking scheme. The notion here is that both link partners will benefit from exchanging links. This union is frequently self-defeating and causes more harm than good.

Natural link exchanges are by far more valuable than haphazardly marrying into unrelated and unknown link sources. For example, my buddy in Britan is a search engine optimization specialist and he offers his Internet visitors a link to my SEO expert stuff. I think his web content is worthy too so a link to his Internet marketing service is available on my web site for my visitors to peruse.

Buying a link from a link broker usually hurts both Internet parties eventually, until the credibility for the content expires.

Then, there are soliciting for a link via email, borrowing links, stealing even black-mailing for a link.

Yet, as part of an SEO, web sites absolutely need link.

So the question is : how do you generate links?

The best way that I found is to develop your own links within your own content. In this way, the value of the links to your own content is determined by yourself and the search engine optimizer is responsible for all the web content to evolve into becoming important content.

In most busoinesses, a web project has at least ten different things to promote. As they are related content, build yourself your own small network of web sites. Ethically easily justified.

If each related web site is uniquely developed, then it is indisputably ethical SEO. Here's the news : Do your own link building.

Keyphrase Rich Content

Anytime a web designer spends a great deal of time crafting web content, the content becomes unique. It doesn't become important yet as the web content need to generate credibility. Still, the content is itself the best search engine optimization tool.

When an SEO introduces keyphrases into the web content, the content becomes more keyphrase rich.

Anchor text should be used to link the pages of a web site together.

Keyphrase-rich content is both the actual words used in text and the actual names of all the web elements.

Keyphrase rich content is grammatically superior than mediocre content. It doesn't have many repetitions of the keyphrase, instead, the search engine optimizer uses the English language itself to empower itself. Word extensions such as : suffixes, prefixes. He uses antonyms, synonyms, morphology, lexicons etc. when applicable.

I can't emphasize enough the need for keyphrase rich, uniquely crafted content within each web page. This is by far the most important web element any search engine optimizer can utilize.

In addition to crafting high quality optimized keyphrase-rich content, your web pages and web graphics should use logical naming conventions (Canadian-web-site-promotion.htm or SEO-expert.jpg).

These two SEO aspects help provide a search engine optimizer with the SEO basic tools.

SEO Article About SEO Articles

Search engine optimization is the deployment of optimized web content to the Internet visitor and to the search engine simultaneously. I have begun writing a series of SEO articles aimed to clarify the differences between ethical and unethical SEO.

If you want to know about SEO ethics and to learn about the international web site promoters who don't give a shit about ethics, then you have come to the right place. This Canadian search engine ethics advocate was born in the search engine results pits and have bruised foul SEO players for years.

Some of my new SEO articles advance the need for ethics in the web site promotion industry.

Your keyphrase rich content is wanted by international web content harvesters and their editors : mixing and mashing well written content to appear to be their own unique content.

Link building schemes used to generate Ad revenue and why Canadian web business owners are easy prey : search engines can easily give us a better ROI.

Grey Hats SEOs are the most innovative : use of keyphrase rich content and pushing the tolerance of the search engines.

Keyphrase and Keyword Phrases must compliment a web site promotion's web page theme.

A note about a web page's Title and Description and how they dictate the web page theme.